Keightley & Ashner LLP Recognized in 2013 BTI “Brand Elite” Report


Keightley & Ashner LLP is pleased to announce that it has been recognized as a “Premium Value Honor Roll” law firm in a recently released report, The BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms 2013.

According to Michael B. Rynowecer, President of The BTI Consulting Group, “[c]orporate counsel see Keightley & Ashner standing out for its premium value,” and “[t]he firm earns a place on BTI’s Premium Value Honor Roll.” He also noted that “[c]lients place Keightley & Ashner in an elite group of law firms poised to garner premium rates and complex work, according to interviews with corporate counsel at more than 500 of the world’s largest and most influential companies.”

The research methodology and approach for this report, according to the Executive Summary prepared by BTI Consulting Group, is as follows:

BTI’s analysis measures top-of-mind recognition of nearly 400 law firms based on unbiased, direct feedback from more than 500 individual interviews with in-house counsel at the world’s largest organizations. During the course of one-on-one in-depth interviews conducted between January 2011 and September 2012, BTI probed clients as to which law firms they associate with the 9 distinct characteristics driving the selection, consideration and hire of new law firms.

Each and every law firm included in The BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms 2013 is the direct result of a specific unprompted client citation. We did not present clients with any law firms, by name, for the purpose of this analysis.

This analysis includes interviews with decision makers at top-spending companies:

  • Average revenue of $14.9 billion
    • Median revenue of $4.3 billion
  • 54.2% General Counsel or Chief Legal Officer
    • 37.1% direct reports to General Counsel

Our interview team averages more than 16 years’ experience interviewing C-level and top executives.