Keightley & Ashner LLP Recognized as Premium Value Leader in 2014 BTI “Brand Elite”


K&A is pleased to announce that it has been recognized as a Premium Value Leader in a recently released report, BTI Brand Elite 2014: Client Perceptions of the Best-Branded Law Firms.

According to Michael B. Rynowecer, President of The BTI Consulting Group, “Keightley & Ashner stands out as an unparalleled Premium Value Leader in the just released BTI Brand Elite 2014: Client Perceptions of the Best-Branded Law Firms.” He noted that corporate counsel “rank Keightley & Ashner in the top 25% of premium value firms out of the 650 law firms serving large clients, for a firm clients pay above market rates for and believe they receive extraordinary value,” and that they “place Keightley & Ashner in an elite group of law firms changing the way law firms do business.”

The research methodology and approach for this report, according to the Executive Summary prepared by BTI Consulting Group, is as follows:

BTI’s analysis measures top-of-mind recognition of nearly 450 law firms based on unbiased, direct feedback from more than 300 individual interviews with in-house counsel at the world’s largest organizations. During the course of one-on-one in-depth interviews conducted between March 2013 and July 2013, BTI probed clients as to which law firms they associate with the 9 distinct characteristics driving the selection, consideration and hire of new law firms.

Each and every law firm included in the BTI Brand Elite 2014: Client Perceptions of the Best-Branded Law Firms is the direct result of a specific unprompted client citation. We did not present clients with any law firms, by name, for the purpose of this analysis.

This analysis includes interviews with decision makers at top-spending companies:

  • Average revenue of $16.4 billion
    • Median revenue of $4.1 billion
  • 46.8% General Counsel or Chief Legal Officer
    • 44.3% direct reports to General Counsel

Our interview team averages more than 20 years’ experience interviewing C-level and top executives.